Creative advertising campaign of KOOLFEVER has enabled KOBAYASHI HEALTHCARE (MALAYSIA) SDN BHD to be selected as one of the two finalist in Malaysia by The Global Awards 2013! The Global Awards is the world’s largest and most significant award that recognizes creativity and innovative healthcare advertising campaign on an international scale.
The sampling activities of KOOLFEVER conducted during 2013 General Election has been chosen as finalist by the Global Awards in 2013. Thousands of people crushed under the midday sun to follow through the speech delivered by their General Election candidates. The election heat wave coupled with the hot weather has provided opportunities for KOOLFEVER to communicate KOOLFEVER’s secondary benefits, which its effectiveness to relieve from heat from hot days. As a result, 5,000 pieces of KOOLFEVER was distributed to the public within an hour. Subsequently, total of 40,000 pieces of KOOLFEVER was given out within 4 hours and our team has managed to turn people into our brand’s believers.
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